Our Mission, Vision, & Values

Before I introduce the rest of our team, I wanted to peel back the curtain on what guides us as people and as an organization. Traditionally, a business’ mission, vision, and values just end up as statements on a website or a long list of super positive words that sound good. But for me, it was really important to identify at a core level what’s truly important. It’s taken a few years, countless long shower thoughts, and a few nagging* conversations with Taylor to get these to a place I’m happy with them. These core values are an important part of who I am and how I try to live my life, therefore they are guiding pillars of my organization as well.

*Taylor can tell you that once a thought/idea takes hold, I have a hard time letting it go until it’s just right in my mind. She’s also too nice and supportive to admit how much I’ve annoyed her with the back and forth of this particular topic.

Core Value Number 1: Choose courage over comfort.

This is Brené Brown’s definition of integrity. Her teachings have played a monumental role in the last few years of my life and I can’t recommend her work enough. Courage is the foundation for everything else that follows here; I can trace each thing right back to this simple idea. Choosing courage means doing the right thing, the hard thing, the thing that puts a pit right in your stomach… even if it makes you uncomfortable.

Core Value Number 2: Coach with clarity and kindness.

Have enough conversations with me and you’ll notice how carefully I choose my words. I believe it’s not just what you say and how you say it, but how it’s received as well. Especially as a coach, if a client doesn’t understand what I want them to do, it’s my fault. I need to communicate better.

This to me is also about constructive feedback: not just the ability to give it, but the ability to receive it. As coaches, we’re constantly giving feedback on how others can improve. We should have that same hunger to learn, grow, and chase excellence in our craft.

Core Value Number 3: Cultivate a community with true connections.

Anyone who’s done CrossFit ever will tell you their community is amazing. Often, it’s the best part of the whole experience (obviously, I’d tell you the same). There is a bond that forms through shared suffering… and the discomfort of a CrossFit workout will create that bond very quickly. 

To me, this is a very passive (although effective) part of community building. I want to play a more active role in the community within our gym. A great deal of work goes into learning how to connect with others through empathy and showing up for those that need us to.

Mission & Vision Statements:

Our mission is to do hard things with good people.

Plain and simple. Why? Because both make us better. And if we do it well, by staying true to our values, we hope to achieve our vision:

We envision a place where people feel safe, supported, and empowered to embrace their fitness journey, in pursuit of becoming their best selves.

I don’t want these words to just sit on our wall and look pretty. I want every decision we make and every action we take to reflect them. These are here to remind us of their importance and to keep us accountable to them.


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